Nate Hallowell’s

Branding and Products June 21, 2009

New products enter the online advertising market everyday. Apple recently unveiled a number of extremely exciting synched rich media ads, I believe all Flash. In one really clever one, the “PC” guy climbed a ladder and changed a “Leopard is Better and Faster Than Vista” sign – through a skyscraper and into a leaderboard. The resulting effect was shocking. Companies who adopt this technology early will not only be able to buy it for much cheaper than 10 years from now, say- but also will learn how it fits into their marketing mix best.